1. Introduction

This Privacy Policy describes how LeadsAi LLC (“LeadsAi,” “we,” “us,” or “our”) collects, uses, and discloses personal information when you visit or use https://nyaccident.org and its Spanish-language version at https://nyaccident.org/es (together, the “Site”), chat with our intake assistant, submit information about an accident or injury, or otherwise interact with our services (collectively, the “Service”).

Important: LeadsAi is a marketing and lead-generation company. We are not a law firm, we do not provide legal advice, and we are not a healthcare provider. We connect individuals who have been injured in New York with independent attorneys who participate in our advertising network — primarily personal injury attorneys and, where a matter is better suited to another practice area (such as workers’ compensation), other participating attorneys (together, “Participating Firms”). We are not a “covered entity” under HIPAA, and information you submit through the Service is not protected by HIPAA or by the attorney-client privilege.

By using the Service, you acknowledge that you have read and understood this Privacy Policy. This Policy is incorporated into our Terms of Use.

2. Information We Collect

a. Information You Provide Directly

Contact and identity information: name, telephone number, email address, ZIP code, borough/county, and preferred language.
Accident and case details: the type of accident (e.g., car accident, slip and fall, construction accident), the date and location of the incident, a description of what happened, and information about your injuries, diagnostic findings, medical treatment, work status, and related circumstances — including, if you choose to share them, prior injuries or treatment relating to the same condition. Some of this information may reveal health-related information about you. See Section 9 (Health-Related Information).
Chat transcripts: the full content of your conversations with our intake assistant (“Maya”) and with our team, in English or Spanish.
Communications: the content of emails, text messages, web forms, and telephone calls with us. Calls may be monitored or recorded for quality assurance, training, and compliance purposes.
Information about another person: if you submit information on behalf of an injured family member or another person, we collect the information you provide about that person. You represent that you have authority to do so (see our Terms of Use).

You are not required to provide any particular information, but if you choose not to provide certain information (such as your contact details), we will not be able to connect you with a Participating Firm. Please do not submit Social Security numbers, financial account numbers, complete medical records, or other information we do not request.

b. Information Collected Automatically

When you visit the Site, we and our service providers automatically collect:

Device and connection data: IP address, browser type, operating system, device identifiers, and language settings.
Usage data: pages viewed, links clicked, time spent on the Site, referring URLs, and search terms or advertising campaign identifiers (e.g., click IDs) that brought you to the Site.
Cookies and similar technologies: see Section 7 (Cookies and Online Tracking).

c. Information from Other Sources

We may receive information about you from advertising and marketing partners (e.g., campaign and referral source data), from analytics providers, and from Participating Firms (e.g., confirmation of whether they contacted you or whether a matter was opened, for billing, quality-control, and compliance purposes).

3. The Intake Assistant (“Maya”)

Our intake chat is operated by an automated artificial-intelligence assistant, not a human or a lawyer. When you chat with Maya:

Your messages are processed by us and by third-party AI and technology service providers acting on our behalf to operate the chat, transcribe and summarize your responses, and assess and route your inquiry.
Transcripts are stored and may be reviewed by our personnel and shared with Participating Firms as described in this Policy.
Maya does not provide legal advice, and its responses may contain errors. Nothing Maya says creates an attorney-client relationship or is a guarantee about your case.

Our service providers are contractually restricted from using your chat content for their own purposes, including training their general-purpose models, except as permitted by our agreements with them and applicable law.

4. How We Use Personal Information

We use the information described above to:

Match and connect you with Participating Firms, including by using automated systems to assess and score your responses against neutral criteria such as case type, location, timing, and attorney availability in order to determine routing and which Participating Firms receive your inquiry;
Operate, provide, maintain, and improve the Site and the Service, including the intake assistant;
Communicate with you about your inquiry, including by phone, text message, and email (see Section 6);
Verify lead quality, prevent fraud and abuse, and enforce our Terms of Use;
Administer our relationships with Participating Firms, including billing and reporting;
Perform analytics and measure the performance of our marketing and advertising;
Comply with legal obligations, respond to lawful requests, and protect our rights and the rights of others; and
For any other purpose disclosed to you at the time of collection or with your consent.

Automated assessments are used only to prioritize and route inquiries to attorneys; they are not legal evaluations of your claim and are not used to make decisions with legal or similarly significant effects concerning you.

5. How We Disclose Personal Information

a. Participating Firms (Lead Disclosure)

This is the core of our business. When you submit your contact information and accident details, we disclose that information — including your chat transcript and case details — to one or more Participating Firms so that they may evaluate your potential matter and contact you about possible representation. Participating Firms pay us fees for marketing and lead-generation services. Depending on your state of residence, this disclosure may be considered a “sale” of personal information or “targeted advertising”/“sharing” under applicable state privacy laws, and you may have the right to opt out (see Section 8).

Once your information is disclosed to a Participating Firm, that firm’s own privacy practices and professional obligations govern its use of your information. We are not responsible for the privacy practices of Participating Firms. A list of Participating Firms is available upon request by emailing privacy@nyaccident.org.

b. Service Providers

We disclose personal information to vendors that perform services on our behalf, such as website hosting, AI/chat technology, call and SMS platforms, CRM and lead-management systems, analytics, security, and customer support. These providers are permitted to use your information only to perform services for us.

c. Advertising and Analytics Partners

We use third-party cookies, pixels, and similar technologies for analytics and to advertise our Service (see Section 7). We do not provide your chat transcripts, injury descriptions, or other case details to third-party advertising platforms, and we do not use health-related information for cross-context behavioral advertising.

d. Legal, Safety, and Corporate Purposes

We may disclose personal information: (i) to comply with applicable law, regulation, subpoena, or legal process; (ii) to enforce our Terms of Use or protect the rights, property, or safety of LeadsAi, our users, or others; (iii) in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business, in which case personal information may be transferred as a business asset; and (iv) with your consent or at your direction.

We do not disclose personal information to data brokers, and we do not sell lists of consumers for purposes unrelated to connecting you with Participating Firms.

6. Your Consent to Be Contacted (Calls, Texts, and Emails)

By providing your telephone number and submitting your information through the Service, you provide your prior express written consent for LeadsAi, our service providers, and one or more Participating Firms (or their agents) to contact you at the number(s) you provided regarding your inquiry and potential legal representation, including by:

live, prerecorded, artificial-voice, or AI-generated voice calls;
calls or texts placed using an automatic telephone dialing system or similar technology; and
SMS/MMS text messages and email.

This consent applies even if your number is on a federal, state, or company do-not-call list. Consent is not a condition of using the Service or of any purchase. Message and data rates may apply, and message frequency varies.

Revoking consent: You may revoke your consent at any time by replying STOP to any text message (reply HELP for help), by following the unsubscribe instructions in any email, by telling any caller, or by emailing privacy@nyaccident.org. We will honor revocations within a reasonable time and in any event within ten (10) business days, as required by FCC rules. Revoking consent as to LeadsAi does not automatically revoke consent you have given to a Participating Firm that has already received your information; you may need to opt out with that firm directly.

7. Cookies and Online Tracking

We and our partners use cookies, pixels, SDKs, and similar technologies to operate the Site, remember preferences, measure traffic, and market our Service. Categories include:

Strictly necessary technologies required for the Site and chat to function;
Analytics technologies (e.g., site traffic measurement) that help us understand usage; and
Advertising/measurement technologies that help us measure and run campaigns for our Service.

Your choices: You can manage cookies through your browser settings; block or delete cookies; use opt-out tools offered by the Network Advertising Initiative (optout.networkadvertising.org) and the Digital Advertising Alliance (optout.aboutads.info); and limit ad tracking in your mobile device settings. The Site recognizes Global Privacy Control (GPC) browser signals where required by law and will treat a GPC signal as a request to opt out of the “sale”/“sharing” of personal information for the browser or device that sends it. We do not respond to other “Do Not Track” signals.

8. Your U.S. State Privacy Rights

Depending on your state of residence, you may have some or all of the following rights with respect to your personal information, subject to legal limits and verification:

Access / Know: confirm whether we process your personal information and obtain a copy of it;
Correct: request correction of inaccurate personal information;
Delete: request deletion of personal information we hold about you;
Portability: obtain a copy in a portable, machine-readable format;
Opt out of “sales,” “sharing,” and targeted advertising: opt out of the disclosure of your personal information to Participating Firms for consideration and of the use of cookies/pixels for targeted advertising;
Limit use of sensitive personal information (California): we use sensitive personal information only for the purposes permitted without a right to limit, but you may submit a request and we will honor it as required;
Non-discrimination: we will not discriminate against you for exercising your rights; and
Appeal: in certain states, if we decline your request, you may appeal by contacting us as described below, and we will respond as required by law.

How to exercise your rights: Submit a request by emailing privacy@nyaccident.org or by using the “Do Not Sell or Share My Personal Information” link on the Site. We will verify your request using the information associated with your inquiry (for example, by confirming control of the email address or phone number you submitted). You may use an authorized agent to submit a request; we may require proof of the agent’s authority and verification of your identity. Exercising the right to opt out or delete may mean we cannot connect you (or stop connecting you) with Participating Firms.

California notice at collection: We collect the following categories of personal information described in Section 2: identifiers (e.g., name, phone, email, IP address); personal information categories described in Cal. Civ. Code § 1798.80(e); internet or other electronic network activity; approximate geolocation (e.g., ZIP code); audio recordings (calls); inferences; and sensitive personal information consisting of health-related details you choose to share about your injuries. We collect these categories for the purposes described in Section 4, retain them as described in Section 10, and disclose them as described in Section 5. The categories “sold” or “shared” are identifiers, case details (including health-related details you submit), chat transcripts, and internet activity (via advertising cookies), and the recipients are Participating Firms and advertising partners, respectively. We do not knowingly sell or share the personal information of consumers under 16 years of age. California residents may also request information under Civil Code § 1798.83 (“Shine the Light”) by contacting us.

9. Health-Related Information

Descriptions of your accident, injuries, diagnostic findings, and treatment history may constitute health-related or consumer health data under certain state laws. We collect this information only when you choose to provide it, and we use and disclose it only to: (i) evaluate, assess, and route your inquiry; (ii) connect you with Participating Firms; (iii) operate, secure, and improve the Service; and (iv) comply with law. We do not use health-related information for third-party advertising, and we do not sell it to data brokers. By submitting accident and injury details through the Service, you consent to our collection, use, and disclosure of that information as described in this Policy.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including to maintain records of consent (such as TCPA consent records), administer our agreements with Participating Firms, comply with legal and tax obligations, resolve disputes, and enforce our agreements. As a general matter, lead records, chat transcripts, and consent records are retained for five (5) years following your last interaction with us, unless a longer period is required or permitted by law, after which they are deleted or de-identified.

11. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information, consistent with the New York SHIELD Act and other applicable law, including encryption in transit, access controls, and vendor due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a breach occurs that requires notice, we will notify you and regulators as required by law.

12. Children

The Service is intended for adults and is not directed to anyone under 18. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us at privacy@nyaccident.org and we will delete it. A parent or legal guardian may submit an inquiry on behalf of an injured minor (see our Terms of Use).

13. Third-Party Websites and Participating Firms

The Site contains links to third-party websites and resources, and Participating Firms operate independently of us. This Policy does not apply to information collected by third parties, including Participating Firms after we transmit your information to them. We encourage you to review the privacy policies of any law firm you communicate with or retain.

14. Users Outside the United States

The Service is intended for individuals located in the United States, particularly those injured in New York. We process and store information in the United States. If you access the Service from outside the United States, you understand that your information will be transferred to and processed in the United States.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent revision. If we make material changes, we will provide notice through the Site or as otherwise required by law. Your continued use of the Service after changes become effective constitutes acceptance of the revised Policy.

16. Contact Us

LeadsAi LLC (d/b/a NYAccident.org)
Email: privacy@nyaccident.org

17. Language

This Privacy Policy is provided in English, and a Spanish translation may be provided for convenience. In the event of any conflict between the English version and a translation, the English version controls. / Esta Política de Privacidad se proporciona en inglés y puede ofrecerse una traducción al español para su conveniencia. En caso de conflicto, prevalecerá la versión en inglés.

See our Terms of Use for additional disclaimers.